Amazon’s AI assistant can now spot fake emails from the company

Amazon has added a new feature to its voice assistant that helps users spot phishing attempts in emails, text messages, and phone calls that claim to come from the company. Available through Alexa for Shopping, the tool lets a user ask Alexa about a received message; the AI cross‑checks the content against a database of all Amazon‑sent messages, evaluating factors such as format, sender, and wording. Only when the system is fully confident of authenticity does it confirm the message is legitimate; otherwise it flags the origin as questionable. Amazon illustrated the process with an example in which a customer asked whether a one‑time verification code had been sent by the company, and the assistant replied after matching the request with its internal records.

The initiative aims to cut down on phishing scams that exploit Amazon’s brand recognition by giving consumers a quick, reliable way to verify suspicious communications. By strengthening trust in official channels, the measure also protects the company’s reputation and reduces the likelihood that users fall victim to fraud that could compromise their personal and financial data.

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