Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India

Google’s pilot program in India lets users purchase certain Flipkart items—Walmart’s e‑commerce subsidiary—through the Gemini interface and AI mode. The trial is limited to a small set of products and a specific customer group, with plans to expand by the end of October. The initiative is part of the company’s broader effort to embed artificial intelligence into online shopping processes, aiming to create a smoother, more personalized experience. By combining Gemini’s technology with Flipkart’s e‑commerce infrastructure, Google intends to assess the effectiveness of recommendation algorithms and conversational interaction in real transactions. The projected expansion indicates that the company believes AI can boost efficiency and consumer satisfaction in the e‑commerce sector. This test is significant because it demonstrates how major technology providers are exploring new ways to connect users with sales platforms, potentially transforming how digital purchases are made in emerging markets.

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