Panic builds over bankrupt Spirit’s looming data sale to Google

Doug Kreuzkamp, the founder of the startup Springshot, was surprised to learn that Google had won a bid to acquire a large volume of operational data linked to Spirit Airlines’ bankruptcy. Springshot, founded in 2011, built a proprietary platform that blends human intervention with artificial intelligence to boost airline efficiency and quickly resolve logistical challenges—a technology that has been adopted by hundreds of airports worldwide. Over the past three years, Springshot’s solution powered Spirit’s technology infrastructure up to the airline’s final flight. However, Kreuzkamp says the company received no notice when Spirit decided to auction a massive data set that, according to him, contains information and intellectual property belonging to Springshot rather than the airline. The lack of notification and the potential transfer of intellectual assets to Google raise concerns about protecting technological property during bankruptcy proceedings. This case is significant because it questions the rights of software providers when their clients become insolvent and how large corporations can acquire critical data without the explicit consent of the original creators.

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